Will the “Third Wave” Coffee Shop Last? Part 3: The Final Verdict
Having looked at “The Good” and “The Questionable” aspects of the Third Wave movement, let’s try to piece together a projection of what the future of these shops looks like, and what it will take for the ones that already exist to enjoy further success.
Will the “Third Wave” Coffee Shop Last? Part 2: The Questionable
Few are willing to deny the positive values held dear by third wave café owners, yet from a perspective seasoned in business and attuned to the history of local food service, the third wave coffee shop very well may be temporary phenomena. Here are some facts that hinder this wave from carrying the societal clout it strives for.