Without a doubt, the capital sin of small coffee retailers that keeps their businesses from healthy growth is an ongoing effort of trying to "buy their way to success." This might sound good in theory and seem natural to many managers, but these individuals tend to cling to their hard earned dollar so tightly that they neglect the potential fat-walleted customer who would gladly become a loyal patron given the proper motivation. Having worked with many different managers, we have concluded there are two types of coffee shop managers personified by Five Buck Chuck and No Slip Chip.
What does it take to be a "Soda Jerk?" Well in case you didn't know, "soda jerk" was a common professional title for a soft drink maker a couple of decades ago (the kind of person you would find behind the counter at a Mom n' Pop drugstore). Even though the term has since fizzled out, soft drinks are as popular as ever and are developing in new directions every year. If we